Business

  • What is Product Sourcing in Amazon?

    Product sourcing refers to the process of identifying and procuring products to sell on an e-commerce platform such as Amazon. There are several ways to source products for Amazon:

    1. Private labelling: This involves finding a product that is already being manufactured and then branding it with your own label. This allows you to sell the product as your own and differentiate it from similar products being sold by other sellers.
    • Wholesale: This involves buying products in bulk from a supplier at a discounted price and then reselling them on Amazon. This is a popular option for sellers who want to sell a wide variety of products.
    • Dropshipping: This involves finding a supplier who will ship products directly to the customer on your behalf. This eliminates the need to keep inventory or deal with shipping logistics, but you will have less control over product quality and shipping times.
    • Retail Arbitrage: This involves buying products from a retail store at a lower price and then reselling them on Amazon. This can be a good option for sellers who want to get started quickly and can find products at a significant discount.
    • Online Arbitrage: This is similar to retail arbitrage but instead of buying products from a physical store, you buy them from online retailers such as Walmart or target and resell them on Amazon.
    • Manufacturer Sourcing: This is when a seller directly approaches a manufacturer to create a product for them, this is usually done when a seller wants to create a new product or improve an existing one.

    It’s important to note that sourcing products for Amazon or any other e-commerce platform can be a competitive and challenging endeavor. It’s important to research the market, understand your target audience, and comply with Amazon’s policies and regulations.

  • E-Commerce in Pakistan Reaches New Heights with the Launch of Build Pakistan

    Build.com.pk– a new online marketplace for construction and home improvement in Pakistan, has launched amid growing demand for e-commerce in the country. The platform aims to revolutionize the way construction and home improvement products are bought and sold in Pakistan. Build.com.pk has entered the market fully prepared with a web portal and mobile apps. The e-commerce sector in Pakistan is continuously posting positive growth, with revenues growing significantly over the past two years, particularly during the COVID-19 pandemic. International tech giants such as Alibaba and Daraz have also reported positive outlook in the country, and the entry of Amazon is quite expected to drive further growth in the sector.

    Build.com.pk, which has been in development for over a year, aims to disrupt the construction and home improvement sector in Pakistan. With a focus on convenience and user experience, Build.com.pk makes it easy for contractors, builders, and homeowners to find the products they need at competitive prices.

    In addition to its web marketplace, Build.com.pk also offers convenient mobile apps. The app allows users to shop for products, track orders, and access resources on the go. The app has a user-friendly interface and is designed to make it easy for users to find the products they need and complete transactions quickly and securely. With the app, users can browse the product catalog, contact sellers, place orders, and track the status of their orders from their phone or tablet.

    In addition to the main app, Build.com.pk also offers separate apps for sellers to manage their accounts and for logistics operations. These apps allow sellers to manage their listings, respond to customer messages and inquiries, process orders, and track inventory from their phones, and the logistics app helps to streamline delivery operations and ensure that orders are fulfilled efficiently.

    Overall, the Build.com.pk app is a valuable resource for customers and sellers alike, providing a convenient way to access the marketplace and manage accounts on the go.

    One of the key features of Build.com.pk is its extensive product catalog, which includes a wide range of products from top brands in the construction and home improvement industry. From tools and equipment to materials and supplies, Build.com.pk has everything required at a construction site or home improvement project.

    In addition to its product offerings, Build.com.pk also offers valuable resources and support for its customers. The company has a team of experienced professionals available to answer questions and provide guidance on projects, and the website includes a wealth of information and tips for homeowners and contractors.

    Overall, Build.com.pk is poised to become the go-to destination for construction and home improvement products in Pakistan. With its focus on customer satisfaction and a commitment to providing high-quality products and resources, Build.com.pk is sure to make a big impact in the industry.

  • Digital Marketing Advantages and Challenges

    Did you know that 97% of people look up a business’s web presence before opting to visit it? To help your organization flourish online, you must utilize digital marketing services and strategies.

    Digital marketing is the area of marketing that targets consumers by using digital sources including social media, search engines, mobile devices, and web-based technologies. Some marketing experts view digital marketing strategies as a whole and a new endeavor that necessitates a new method of communicating with clients and comprehending how customers behave in comparison to traditional marketing.

    Planning and implementing a proper digital marketing strategy for firms is crucial when taken as a whole.

    Advantages and Challenges in Digital Marketing

    Advantages of Digital Marketing

    1. Global & local reach

    Digital marketing enables brands to reach a worldwide audience. It improves local visibility, which is essential if your business relies on nearby customers. SEO and advertisements tailored for global reach audiences might help businesses attract more customers to their doors.

    • Cost-effective

    Some digital marketing companies offer cost-effective methods for marketing your company locally and globally.

    •  Targeting your audience

    Digital marketing helps you to extract data to discover which audiences would work best for you and optimize your campaign around them, even if you don’t have a strong understanding of your target demographic.

    Targeting can be done in a variety of ways, including through social media demographic data, pay-per-click advertising, and keywords for search engine optimization (SEO).

    • Customer experience

    The ultimate success for a business is winning a customer’s loyalty. For your company, they are the most effective marketers. Reaching out to people who are curious about your brand or have issues with it is simpler with digital media.

    • Brand and customer interaction

    The foundation of digital marketing is all about two-way interaction. Through various digital marketing services and strategies, brands engage with their target audience to showcase their uniqueness. Customers then engage, communicate, and express interest in that specific brand. 

    • High Return on Investment

    The return on investment is one of any company’s primary worries. Your smallest investment in digital marketing methods will yield a big return. For instance, operating marketing campaigns through email and advertising is fairly inexpensive, especially when compared to more conventional marketing strategies.

    • Provide traceable and measurable results

    Digital marketing has the enduring benefit of allowing you to monitor the progress of a campaign and assess its effectiveness.

    Businesses can adjust campaign components or hone their message to get the greatest results by monitoring how a campaign is performing in real-time.

    • Brand reputation

    By captivating your audience with your content and offering top-notch digital marketing services, you can establish a solid reputation for your brand. Maintaining a brand reputation is essential for preventing your company from failing at every step of digital marketing.

    Effective ways to manage your brand reputation

    • Ensure the content is high-quality.
    • Create an online presence for your business on social platforms.
    • Promote your brand by spreading positive word of mouth.
    • Bring attention to the value of digital marketing techniques for your businesses on other channels.
    • Digital marketing for small/large businesses

    Targeting ads

    Targeting ads is essential for increasing ROI when running several advertising campaigns. It may be Facebook ads, Quora ads with targeting, Google ads, Instagram ads, etc. These segments may include

    • content targeting
    • keyword targeting
    • audience targeting
    • demographic targeting

     businesses can achieve financial success by using these many methods of targeted advertising.

    Reach your target audience

    The best thing for small businesses is that they can quickly expand their reach with digital marketing techniques. You can draw in larger audiences faster with effective marketing.

    Optimize conversion rates

    You can significantly increase conversion rates for your company by using the proper digital strategy and high-quality content. Every marketer wants to generate as many leads as they can, and digital marketing can help you do that.

    Tips for digital marketing

    Digital marketing is now a part of everything, from online shopping to socializing and community building to increasing brand visibility.

     Some of the tips for digital marketing that you utilize to boast your brand identity are.

    • To receive updates on new trends and advancements by using Google Alerts.
    • Engage in blogging 
    • Participate in various social media marketing strategies.
    • Engage audiences with high-quality content
    • Engage in SEO optimization
    • Share information on industry trends
    • Analyze your competitors to improve your services.

    You May Also Like to Read: Top SEO Companies in Islamabad

    1. 360 digital marketing solutions for business

    Digital marketing is essential for any business to gain awareness and brand equity and build a customer base across all digital channels. Following are the digital marketing services and strategies that can help your business reach extreme heights and achieve desirable goals.

    1. Content marketing 

    It is one of the core members of the family of digital marketing. By utilizing content marketing services a business firm can connect, engage and express its purposes to audiences.

    • Email marketing

     A form of marketing that uses email to promote your new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or to keep them engaged between purchases.

    • Social media marketing 

    Through social media marketing services and advertising strategy, one can increase brand awareness, enhance products and services ads, increase sales and drive website traffic via social media posts and sites.

    • SEO & SEM

    SEO services & SEM marketing tools help many businesses to rank their websites on the first page of google.

    Challenges in Digital Marketing

    Digital marketing challenges that every marketer faces in the digital marketing world.

    1. Competing with famous brands and businesses

    The biggest challenge is competing with the best businesses. They have far greater communication impact and reach. As a result, it is challenging for smaller businesses to develop and survive in the market.

    • Budget constraints

    The budget grows as the company gets bigger. Due to their small budgets, startups often struggle to produce resources and content.

    • Customer-focused market

    Consumer expectations are continually changing as a result of the market’s adoption of a consumer-centric strategy. Customers enjoy it when businesses truly cater to their requirements and anticipate individuality. This can be extremely difficult for organizations and corporations.

    4. Making an effort to be mobile-friendly

    Over 50% of people prefer using their smartphones and tablets for shopping over a Desktop computer. To make their websites accessible via mobile devices, businesses must optimize them. Many businesses also face difficulties because of this.

    • Content Strategy

    social media platforms are so dynamic and their audiences are so widespread, it is difficult for brands to develop content strategies.

    • Trends and upgrades that change quickly

    The biggest issue in digital marketing is keeping up with trends, which you should incorporate into your marketing approach. To improve the user experience, Google and other platforms often update their algorithms.

    Solutions to overcome these challenges

    1. Keep up to date with trends

    It’s crucial to keep an eye out for updates and trends. Utilizing digital marketing trends and platform updates can put you ahead of the game.

    • Optimization

    It can be difficult to keep the website updated, ensure that it is SEO-rich, and ensure that it has been speed-optimized. Juggling all of these can be challenging, but the key is to assemble a smart professional team to let the website get rank on the search engines.

    • Fluid Marketing Plan

    A flexible marketing approach will help you overcome the issue of keeping up with all the dynamic digital marketing trends. Avoid overplanning your paid marketing and content strategy to the point where there is no opportunity for advancement.

    • Competitive Content Research

    Marketers argue that digital marketing presents both an advantage and a challenge because different brands and companies are universally marketing on the same channel, making it difficult for smaller companies to compete with larger ones.  The solution is to investigate the content of your rivals and take inspiration

    • Choose your niche

    All of your issues will be resolved once you find your niche. You may develop a content strategy, select the appropriate target market, and plan your budget more effectively by identifying a niche.

    Conclusion

    86% of digital marketers use an informative content marketing strategy and technology to improve sales and promote their brand recognition.

    Digital marketing is extremely crucial for any organization’s online presence. You must comprehend the benefits and drawbacks of digital marketing if you want to compete in the digital market.

    Digital marketing will make all of your dreams come true in a relatively short period. Without much effort, one can establish a career in digital marketing. To achieve your desired results, patience is all that is needed in the digital world.

  • List of Top 3 Cinemas in Islamabad, Timing, Contact, Website

    When it comes time to plan a family vacation, there’s nothing worse than trying to figure out which cinemas are showing the movie you’re interested in. With this list of theatres organised by city and contact information, that task has just gotten a whole lot easier. Just insert the name of the city you’re interested in, and you’ll be good to go! And if there happens to be a movie playing at one of these cinemas that your family wants to see, don’t worry- we’ve included its website so you can book tickets without any fuss. Outlined below is a list of the top 3 cinemas in Islamabad.

    List of Best Cinemas in Islamabad to Get yourself entertained

    1.     The Centaurus Cineplex

    The Centaurus Cineplex is a state-of-the-art, modern-day movie experience. The Centaurus Cineplex is an eight-screen multiplex and is one of the first cinemas in Pakistan to feature all digital projection and sound. CC Cinema has two Gold Class screens which offer an exclusive and intimate cinematic experience with luxury recliner seating. The cinema also offers food and beverage services to enhance your movie-going experience.

    The CC Cinema is committed to providing the best possible moviegoing experience for our customers. We offer a wide variety of film programming, including mainstream Hollywood blockbusters, independent films, international cinema, documentaries, and more. Our highly trained staff are here to ensure that your visit to our cinema is enjoyable and comfortable.

    • Contact – 051-111-626-384
    •  Location – 4th Floor, Centaurus Mall, 1 Jinnah Avenue, F-8, Islamabad
    •  Timing – 11:00 – 00:30.
    •  Website Centaurus Cinema

    2.     Cinepax World Trade Centre

    Cinepax World Trade Centre – Islamabad is Pakistan’s first ever IMAX cinema, which is an impeccable movie theatre. It offers high-quality sound and pictures with the help of contemporary technology. The gigantic screen and powerful projection system are some of the key features that give an ultimate movie-watching experience to its customers. Moreover, the Cinepax World Trade Centre also has 3D facilities for an enhanced effect.

    The Cinepax World Trade Centre also boasts a snack bar and coffee shop to keep you refreshed during movies. They serve a wide variety of snacks and drinks, so you can enjoy your favourite film without any interruption.

    • Contact – 051-111 246 372
    • Location – 2nd floor, Giga Mall, WTC, GT Road, Sector F, DHA Phase II, Islamabad, Islamabad Capital Territory
    • Timing – 11:00 – 00:30.
    • Website – Cinepax

    3.     Raiha CineGold Plex

    Raiha CineGold Plex is an extravagant cineplex that offers an ultimate cinematic experience with its latest projection and sound technology. The cineplex has five screens with a capacity of 1200 people. It is located in Bahria Town. Raiha CineGold Plex offers an unparalleled movie-going experience thanks to its top-of-the-line projection and sound equipment. With five screens and a 1200-person capacity, the cineplex is perfect for large groups or families looking to enjoy the latest blockbusters.  The cinema offers a wide variety of movies to choose from, ranging from Hollywood blockbusters to Pakistani films.

    • Contact 051-5706441
    • Location – Phase 7, Garden city, Bahria Town, Islamabad, Islamabad Capital Territory
    • Timing – 11:00 – 00:30.
    • Website – Raiha CineGold Plex

    Conclusion

    With these top three cinemas in Islamabad, it is evident that there are many choices for moviegoers when looking to see a new release. With so many theaters to choose from, each with its own unique atmosphere and schedule, finding the perfect one for you is easy. If you’re ever curious about a movie playing at any of the theaters on this list or want to book tickets in advance, be sure to check out their websites first. And finally, if you’re ever feeling like going out and enjoying some popcorn at one of these cinemas, make sure to arrive early!

  • Top 10 Best Online Shopping Websites in Pakistan

    In Pakistan, E-Commerce is snowballing mainly with the advancement in technology. During the covid era, medicine grocery, marts and online store in Pakistan facilitated people with their shopping needs, and also abide by health related precautionary measures and guidelines . People now see it as a necessity, a want, and a source of comfort. They prefer to bring ease to their lives by ordering groceries online.

    On the one hand, while everyone’s life is becoming more accessible, on the other hand, some people are profiting from these new developments. Now groceries are just a phone call away. Automobile maintenance is right outside your door. Even people cash their writing skills by providing content writing services. All the new advancements are leading towards innovative and creative business ideas. You might have heard about Daraz. But other online shopping websites in Pakistan are quite impressive

    Popular eCommerce platforms and best online shopping websites in Pakistan to buy any commodity online:

    1. Daraz. pk
    2. WBM International
    3. Best Buy Mall
    4. Shopon
    5. Telemart
    6. Shophive
    7. Home Shopping
    8. IShopping
    9. VMart10
    10. Goto online shopping 

    Daraz. Pk

    Daraz is one of the best online shopping websites in Pakistan. It is the leading firm in Pakistan E-commerce. Daraz’s business model is based on commission. It takes some commission from its seller based on their product via Daraz. It features thousands of sellers who sell a wide range of items. Everything is available for purchase in the Daraz app, whether electronics or vehicle spare parts, kitchen products or other household things or ladies’ cosmetics or make-up. They mostly deliver their items within 3-4 days, proving their efficiency. Furthermore, they have successfully launched Daraz Mart, where consumers can buy stuff without the fear of wastage of money.

    WMB International

    WBM International is another best online shopping website in Pakistan. WBM Groups are the driving force behind WMB International. They sell one of the genuine and authentic products in the whole country. It is one of the top 10 E-commerce platforms in Pakistan in 2022, selling 700+ products identical to those on Amazon. The E-commerce platform has different items, including kids, beauty, and fashion. WMB International’s portal is now also open to third-party retailers.

    Best Buy Mall

    Best Buy Mall is the best E-commerce platform in Pakistan. It makes its clients’ lives easier. You can nearly buy everything from here without any hassle. They, like Daraz, provide merchants with more leverage by connecting them with hundreds of customers all over the world. They offer the best E-commerce services, allowing customers to shop for electronics, food, beauty products, personal care, grocery, fruits, and vegetables, among other things. If you want to do online shopping in Pakistan, Best Buy Mall is the best place to go.

    Shopon

    Shopon will be one of Pakistan’s top 10 E-commerce platforms in 2022. It has products related to technology, including mobile phones, laptops, tablets, smartwatches, and other electronics. It is open 24/7 and sells genuine products. Shopon has become a renowned name in Pakistan’s e-commerce industry. Buyers can purchase devices without wasting money or falling victim to fraud. They are 100 percent trustworthy, and customer pleasure is their first goal.

    Telemart

    Telemart is one of the top 10 online shopping sites in Pakistan. It is a renowned and well-known name in the E-commerce sector of Pakistan. They are highly experienced in the E-commerce business, which is the main reason behind their popularity. From accessories to gadgets, Telemart provides everything you need. They sell genuine merchandise and are known for delivering on schedule.

    Shophive

    Shophive is one of the oldest site and one of the most popular online shopping apps in Pakistan. They set their foot in the E-commerce industry a long time ago. 

    Laptops, mobile phones, iPads, tablets, PCs, generators, UPS, and even biometric systems are all available at their store. They offer a department dedicated to wholesale trading, where things are sold in bulk to sellers at wholesale prices. There are no third-party merchants, and their products are 100 percent legitimate.

    Home Shopping

    Home shopping like Shophive is a mature and established player in the E-commerce game. Their online shopping was limited to electronic items only. But then they started selling clothing and other household items. With suitable marketing tools and alternation in their website design, their E-commerce business can reach new heights.

    iShopping

    iShopping is another E-commerce platform ranked among the top 10 online shopping sites in Pakistan. It worked just like Daraz. Pk. It is designed for buyers and sellers. It has almost everything instore, just like Daraz. pk. iShopping is one of Pakistan’s most powerful E-commerce platforms, offering buyers protection and merchants exceptional security policies. Women’s apparel, men’s clothing, children’s clothing, beauty, technology, fashion, cosmetics, jewelry, and much more are available here. They are famous for on-time delivery. They’ve teamed up with the top logistics business to ensure that things safely arrive at customers’ doorstep.

    VMart

    VMart, like Telemart and Sophie, sells electrical goods. Laptops, smartphones, tablets, computers, gaming equipment, computer accessories, and smartwatches are all offered here. They sell Travel more, Razer, Steel Series, and Logitech, among other high-end brands. VMart is the top online shopping website in Pakistan. They are reliable and trustworthy. Buyers can order electronic items without any fear as they have authentic products.

    Goto

    Goto online shopping is the top E-commerce platform in Pakistan. From clothing to electronics, everything is available here. Everything is offered here, from clothing to electronics. They are available at all times of the day and night. Goto online shopping also provides free shipping on orders over 2000 Pkr. It is a well-known Pakistani e-commerce site that provides 100% satisfaction to its customers.

    Conclusion

    Wrapping up, the E-commerce business in Pakistan is reaching new heights with technological advancement. Those mentioned above are the best e-commerce platforms in Pakistan. Most merchants sell a variety of products that benefit both sellers and customers. In addition, OLX, the most incredible website for buying and selling products, aims to create an OLX Mart for consumer convenience.

     

     

     

  • Top 5 Best Food Delivery Management Apps in Pakistan in 2022

    Running a food business seems to be profitable, but it requires a whole lot of effort in making it successful. Half of your struggle is in making delicious and finger-licking food, however, the rest of the effort is spent in selling and delivering it to consumers.

    To ease the rest of the half part, you can seek assistance from food apps. There are multiple options to choose from. For example, you can opt for a dedicated delivery management apps like OnTrack to look after the fleet of vehicles, staff, and orders you operate. Another option left for you is to try food delivery platforms like Cheetay and FoodPanda to utilize their fleet of vehicles, staff, and software.

    This post is going to discuss 5 of the best food delivery apps in Pakistan you can try on exploring for your food business.

    Best Order Processing and Food Delivery Management Apps in Pakistan – Track your Delivery on the Go

    1. OnTrack

    Finding a delivery management system in Pakistan for your food business? OnTrack comes as a feature-rich tool to put your business live, reach out to mobile users, and allow them to place orders with convenience. It aims to serve businesses of a variety of scales let it be small ones, a chain of restaurants, or large enterprises.

    It is helping businesses easily manage deliveries of their food items and other parcels that result in higher customer satisfaction . Its simple user interface suffices the need of various industries, which is the reason it is being used by grocery stores, couriers, restaurants, moving, and logistics. It allows you to:

    • No need to pay commissions on each order
    • Track the live location of riders
    • Schedule delivers for custom time slots
    • Review areas you are getting most of the orders
    • Add and manage deliveries of multiple branches, franchises, etc.
    • Review dashboard for various analytics
    • Use separate interface for drivers, admin, and branch
    • Easily integrate with any eCommerce platforms

    In addition, many business uses post purchase customer satisfaction survey apps to measure the quality of their services in the eyes of customers.

    2. FoodPanda

    FoodPanda is among the renowned food delivery applications in Pakistan. Being an international player in delivery management apps, the company has grown by leaps and bounds in Asia. It is getting common for its easy business onboarding mechanism. Whether you won a café, a restaurant, a fast food chain, or a home kitchen, you can sign up to set yourself free from managing deliveries.

    Additionally, they have extended delivery facilities to other businesses as well. it includes medicines, groceries, stores, personal hygiene supplies, etc. in fact, it is not just an application but an entire platform that offers complete delivery solutions to local businesses.

    • Charges commission on orders
    • Easy to sign up
    • Track orders and their statuses
    • Large customer base
    • Dashboard analytics
    • Payment integration
    • Ratings and reviews

    3. Cheetay

    Cheetay is also a strong contender when it comes to finding online delivery management software for your food business. It started in 2015 and soon expanded to more than 12 countries. They also work like Foodpanda by aggregating cafes and restaurants and offering them delivery solutions. However, they differ in organic milk delivery service, which is named Sahar and is a Cheetay-managed brand.

    Being headquartered in Lahore, the company is more concerned about referring its users to the most authentic food corners. They choose cuisines from decades-old restaurants they have tried and tested for a standard taste and quality.

    4. SuperMeal

    It is another delivery management app your food business can rely upon. If you are carrying a business in Islamabad, Rawalpindi, Karachi, Hyderabad, or Lahore, you may need to consider it for managing orders and deliveries. You can get your fast food business or restaurant listed among the menu, deals, and various other options.

    SuperMeal has a prices section to sort eateries and their offerings by prices. Being a new restaurant owner, SuperMeal may seem to be a suitable option for you to manage deliveries. However, as soon as your business grows, you may need more control over its management and the commission you pay by using such platforms. 

    5. Careem Now

    Careem Now as the name suggests is powered by Careem – a ride-hailing company – known for its vast fleet, extended network in all major cities of Pakistan, and huge user base. It turned into a famous food delivery app as soon as it launched the service in 2019. It was warmly welcomed by the business community of the food industry as delivering freshly cooked and backed items is still a headache for the majority of them.

    Careem Now has proved to be a helping hand for home chefs, restaurants, cafes, and other fast food outlets. This delivery management system in Pakistan on-boards food businesses along with the menu, prices, and deals so that users can place orders conveniently. Setting yourself free from food deliveries is made easier with this application. It manages all your orders and payments too.

    Conclusion

    Carrying a food business is tough, but if you try to automate its delivery, you can run it successfully. Try to integrate an application that can provide valuable insights into regular and repeat customers, you can focus on the quality and variety of your food court. However, if you rely on food delivery applications, you may end up paying a large share of your hard-earned money in the line of commissions.

  • Gig Economy and Common Gig Jobs in Pakistan

    What is Gig Economy?

    Gig Economy is a term used for a free market where organizations and companies hire services temporarily. Unlike a permanent job, independent workers provide their services for a short period to a particular client. That client may be a single individual, a firm, or a company. 

    Freelancers, project-based workers, independent workers, and temporary employees are included in the examples of Gig workers. Many gig apps and digital technology are used for connecting gig workers with clients. On online platforms like fiver, Upwork, Guru, etc., the clients submit their requests, and then the apps find their specific freelancers. Similarly, the apps notify the relevant gig workers that they have a request from the buyers. And thus, they become part of the gig economy. 

    After becoming part of the gig economy, every individual or company paly their roles differently and is divided into many parts.

    Parts of the Gig Economy

    Based on the work description, many parts of the gig economy take it forward. 

    Freelancers provide their services and get paid after completing a specific task. The task may be completed in a day or last for a week. Independent contractor performs their services based on contract. Temporary employees are hired for a fixed duration, e.g., three months, six months, etc. And after that, the part-time workers work in some particular hours either in the morning or evening. 

    Pakistan’s Position in the Gig Economy

    Pakistan is in the list of those top 5 countries that have recently marked their name in the highest earners from freelancing services. However, Pakistan stands forth in the list of most popular countries regarding freelancing and contributing to the gig economy. After 2017, during the Covid-19, when all the organizations had stopped providing services, Pakistan’s position in the gig economy became more fluctuating and surged to 69%. In 2020, the demand for freelancers started increasing in double digits each month, and in Jun, it reached 47%. So, with that surge in demand, the earnings of the freelancers also increased, and they contributed most to the gig economy of Pakistan. 

    Popular Gig Jobs in Pakistan

    Gig jobs have marked their importance almost in every industry in Pakistan. As the industrial sector in Pakistan is growing, the owners of the industries need to widen their resources. For that purpose, they would need to hire more individuals. But, to allocate their resource property and instant completion of the projects, they tend to hire gig workers. With the freelance workers, industries in Pakistan have developed their revenues as compared to previous years. So, we can say that freelance services are needed in industries. 

    Freelancing jobs in Education Sector 

    There are many opportunities for freelancing jobs in the education sector. During examination days, the parents want their kids to prepare for the exam to secure good grades. So, as you know that everyone wants to save time and money, to hire quick and effective services, the parent tends to hire freelancers for part-time tuition classes for their kids.

    Similarly, many academies and colleges offer classes for entry tests or exam preparation. The duration of that type of class is not permanent. So, in that case, they put a request for part-time teachers. Besides these, there are many opportunities in the education sector for gig workers. For example, paper checking, writing assignments, book reviews, etc.  

    Freelancing Jobs in Real Estate Sectors

    No one can deny the significance of freelancers in the real estate sector. The owners of property businesses are always searching for some employees who can draw more clients to their platform using their PR. Real estate freelancers find investors, bring them to the company and get their commission. 

    Freelancing Jobs in the IT Sector of Pakistan

    In the IT sector, freelancing opportunities are greater than any contemporary organization. Many information technology companies search for gig workers to complete their daily and weekly tasks. So, we can say that most gig economy is structured with the contribution of gig workers providing their services to IT companies. 

    Highly in Demand Freelancing Jobs in Pakistan 

    Recently, according to a report, freelancing jobs in Pakistan have been emerged as a notable figure. Revenue from freelancing is growing day by day. There are different fields where gig workers offer their services to add their part to the gig economy of Pakistan. The quality works of the freelancers make stagnant Pakistan’s position in the gig economy. In any sector, gig workers may perform their services like the following.

    • Content writer

    Whenever you want to read something, you will find out the efforts of content writers. Everything you read understands on the internet is written by the content writers. Freelance writers write blogs, articles, and website content to engage more readers with the content. The main purpose of the content writers should be to drive traffic to the website and rand the content on google on the first page. 

    The contribution of an average content writer to the gig economy is $3000 per month, and sometimes it reaches $4000. Freelance writers can find jobs on freelancing platforms like fiver, Upwork, Freelance, Guru, etc.

    • Copy Writer 

    Copywriting is a step ahead of content writing. It requires you to achieve more skills in content writing. Through their eye-catching and pursuing statements, Copywriters make the reader decide quickly in buying something or investing in a project. Sales emails, sales letters, advertisement statements, video sales letters, Social media ads, White papers, and case studies are copywriting examples. Compared to the content writer, you can earn more as a copywriter. As a beginner writer, you should not build high expectations. However, once you prove yourself, you can be on the list of digital marketers earning the highest amount, thus contributing more to the gig economy of Pakistan.  

    • Virtual Assistant 

    A virtual assistant or VA is a person assisting business people in running their businesses. VAs provide their services while sitting in their homes. They do many duties on behalf of the business owners, such as sit business strategies, sending emails, receiving emails, sending proposals, replying to proposals, etc. However, as a beginner freelancer, you can start your VA services from basic duties like doing online research, managing email inboxes, sending outreach emails, formatting blog posts, and many other simple tasks. 

    While doing these simple tasks, you cannot expect to earn more than other freelancers. But, after getting advanced experience, you can grow earning opportunities. The average contribution of virtual assistants to the gig economy is $59,353. You can earn more if you make yourself irreplaceable. You can do it by learning more skills. 

    • Proofreader 

    If you do not enjoy writing, and prefer reading, you can proofread others’ writings and correct their mistakes. You must have a good command of English Language Grammar for the job. For proofreading, you have to stick yourself to acquiring new language skills. If you are good enough to use sentences according to the correct structure, you are fit for proofreading. The average amount that proofreaders contribute to the gig economy is $52,078. Usually, proofreaders charge their payment as per page or word. But, if you charge it per word, you can earn more by working faster. You can find good freelance clients over different freelancer websites. 

    • Bookkeepers 

    Large companies have hired professional accountants to look after the account structure of their business. However, small companies and organizations hire gig workers to keep records of their business transactions. Unlike an accountant, a bookkeeper is not as professional as an accountant. For beginners, bookkeeping skills are very easy to learn. The average earning of bookkeepers is $38,259. As it requires very few skills, bookkeeping is not considered the highest-paid job in the freelance market. 

    • Social Media Manager 

    According to a report, approximately 94% of internet users use social media platforms. In that case, social media is the best medium of advertisement. Using their skills, social media managers write social posts, create graphics, engage users, and keep groups and accounts active to generate more traffic on a specific post. The average contribution of social media managers to the gig economy is $46,940. However, the earning depends on your skills. You can also use paid ads to drive more traffic and sales. Once you learn advanced skills, you can charge the amount of your own choice. 

    • Graphic Designer 

    Among all other freelancing categories, graphic designing is the highest-paid skill of the freelance market. Graphic designers, using their creative skills, offer services of logo designing, social media graphic designing, website designing, package, designing, ads designing, product designing, animations, and other all kinds of designs. However, as a beginner, you do not need to achieve advanced skills in graphic design. But, for earning more, you should emerge your skills you an advanced level of creative graphics. Many companies in many sectors only need graphic designers with basic skills. You can work on their project by simply having experience in working in Canva. 

    The average earning of graphic designers is $50,407. But, you can grow it to a huge amount after you earn a prominent name in the freelance market of Pakistan. 

    Final Words

    After reading the article, you are now aware of Pakistan’s Gig economy and position in the freelance market. You can start earning from freelancing by acquiring some basic skills in the above categories and becoming part of the gig economy by providing your services.  

  • 5 Best eCommerce Fulfilment Services in UK

    As your eCommerce business grows, it might be time to consider eCommerce fulfilment providers. Why? The primary reason is efficiency and cost-effectiveness. By outsourcing your fulfilment requirements to expert ecommerce order fulfilment companies, you can focus on business strategy and other critical tasks such as growth. Before we list the top ecommerce fulfilment companies in the UK, let us quickly review their benefits.

    Top eCommerce Fulfilment Services Providers in UK

    1.      FedEx

    It is one of the best eCommerce fulfilment companies in the UK. It has a fleet of more than 2,200 vehicles, allowing it to serve over 75 locations quite effectively. That’s not all. You can integrate FedEx with top eCommerce platforms such as Adobe Commerce (formerly Magento), Etsy, and more.

    2.      Bezos.ai

    The Bezos.ai is not for marketing purposes. Instead, this fulfilment company leverages the power of artificial intelligence to provide you and your customers with the best experience possible. The best thing is that you pay for what you need, meaning there are no fixed prices.

    3.      Huboo

    If you are looking to cut down your delivery costs aggressively, opt for Huboo. One unique point about Huboo is that they provide you with your own section in the warehouse. A dedicated manager is attached to you, allowing you to enquire about your stock directly from the manager. However, if you sell items like furniture or any other bulky ones, we don’t recommend Huboo.

    4.      Abstrakt

    Unfortunately, returns are a part of running an eCommerce business. Most order fulfilment companies drag their feet when it comes to return handling, resulting in poor customer experience and negative reviews. Abstrakt is undoubtedly the best when it comes to returns handling and then repackaging the goods to resale later.

    5.      Amazon FBA

    Wait. We know that Amazon has its issues, but it is still the largest eCommerce company right now. Its logo is enough to convince customers about quality and satisfaction. It also provides 24/7 customer support. The only downside is that there are some hidden costs which you must keep an eye on.

    Benefits of eCommerce Fulfilment Providers

    1.      Lower Shipping Costs

    The most notable difference you will notice after opting for an order fulfilment provider is a reduction in shipping costs. How is it so? Fulfilment providers work with multiple eCommerce stores. They charge lower prices to eCommerce stores due to economies of scale. Suppose you need to ship a parcel to London from Manchester. If you handle deliveries yourself, you will have to pay for the cost of shipment to London which is undoubtedly high.

    In contrast, suppose you opt for an order fulfilment company. Instead of only shipping your item, they would be delivering multiple orders of other eCommerce stores to London from Manchester. The distance remains the same and so does the vehicle. However, as there are multiple orders, it is cost-effective for them. They pass these savings onto the eCommerce stores, meaning they will charge you lower than you would normally have to pay.

    2.      No Need for Renting or Owning a Warehouse

    Another notable benefit of selecting ecommerce order fulfilment companies is that there is no need to rent or own a warehouse. The fulfilment companies have their own warehouses which you can use for storing your products. It means there is no need to worry about hiring warehouse employees or security.

    3.      Scalability

    Depending on the market situation, you can easily scale your operations up and down without worrying about recruitment or layoffs. For example, during the holiday period, most eCommerce stores see an increase in orders. An order fulfilment company can help you manage this seasonal increase easily. When demand returns to normal levels, you can simply scale down their services.

    4.      Go International

    Undoubtedly, you will plan about going international sooner or later. If you still fulfil your orders in-house, operating costs will go through the roof. The reason is that you will need to hire expert resources who understand taxes and customs. When you select top ecommerce fulfilment companies, taxation and customs are their headache. All you need to do is hand over the product and the address, while they take care of the rest.

    5.      Improve Focus

    Order fulfilment is not a core business process. Therefore, why waste your energy on it? Isn’t it better to focus your energy on strategy, business growth, and customer service. These are the defining factors of your eCommerce store. Therefore, it is better to improve your focus on these aspects.

    6.      Latest Technology

    The introduction of the General Data Protection Regulation (GDPR) is undoubtedly welcoming but increases costs for businesses. They must invest in the latest technologies to ensure customer data is safe. These costs might not be feasible for all eCommerce stores. By opting for order fulfilment services, you can transfer or at least share the risk with the third party. Lastly, order tracking, payment processing, and inventory management systems can be quite expensive. Instead of developing or buy your own, you can simply use the tools of the order fulfilment company.

    Conclusion

    This article discussed the best eCommerce fulfilment services in the UK. We highly recommend that you opt for such a company to manage your growth effectively and to focus on business-critical processes. It is always wise to compare quotes before finalizing a fulfilment company.

  • Top 11 Women Clothing Brands in Pakistan

    Pakistan is a country with a wealthy cultural heritage. From traditional wear like the salwar kameez to accessories like the dupatta, Pakistani women love to flaunt their individuality and expressions through their clothing choices. So it should come as no surprise that there are numerous popular women’s clothing brands available in Pakistan today.

    Here are the top 10 clothing brands that we think epitomize what Pakistani women wear best. From ultra-feminine skirts and jumpsuits to practical, versatile work clothes, these brands have something for everybody. So don’t wait any longer – start shopping for your must-haves today!

    List of Best Women Clothing Brands in Pakistan

    It may be impossible to miss a day without noticing the trending clothes around you. Clothing ranges from minimalist or basic everyday clothing in today’s crowded market to a wide range of trendy styles that seek to impress. Outlined below are the top 10 women’s clothing brands in Pakistan that enrich you with impeccable clothes.

    1.      Sana Safinaz

    Sana Safinaz is not only one of the leading but also the most prestigious and renowned ready-to-wear clothing brands in Pakistan. The Sana Safinaz name has been associated with quality, style, and elegance for over three decades now. Not only are their clothes exquisite and beautiful, but they are also very affordable. Sana Safinaz offers a wide range of clothing options, for women, including formal wear, casual wear, and bridal wear. They have something for everyone!

    2.      Beechtree

    Beechtree is a high-end clothing brand based in Pakistan. The company was founded in 2010, and since then it has become one of the most popular brands in the country. Beechtree is known for its impeccable craftsmanship, stylish designs, and competitive prices.

    One of the reasons why Beechtree is so popular is because of its commitment to quality. All of their clothes are made from high-quality fabrics, and they use state-of-the-art stitching machines to ensure that each piece is perfect. In addition, all of their clothes are inspected by a team of experts before they are shipped out to customers. This ensures that you will always get a product that looks amazing and feels great on your skin. Another reason to buy from Beechtree is because of its amazing designs. They have a team of talented designers who create new collections every season. Each collection is filled with beautiful clothes that will make you look your best.

    3.      Limelight

    Limelight is a popular Pakistani clothing brand that offers a wide range of stylish and affordable clothes for women. The brand is known for its trendy designs, good quality fabrics, and reasonable prices. Limelight clothes are available in a variety of sizes and colours, so you can find the perfect outfit for any occasion. Whether you’re looking for casual wear, office wear, or formal wear, Limelight has something to offer.

    4. Maria.B.

    From humble beginnings in 1999 of one retail outlet selling ready to wear, MARIA.B. has grown to be the country’s most diverse designer brand with a considerable customer-base over the years. Its production expanded to include couture, formal wear, prêt a porter, lawn, cotton, linen, and embroidered fabrics. Over time it has branched out and developed more lines including children’s wear, accessories, and unstitched embroidered fabric in chiffon and other materials. Its lawn with intricate designs and embellishments can easily pass as a formal wear for dinners, and other formal occasions in summers. 
     
    The brand has an extensive presence all over the country with exports to international regions like the UK, India, USA, Bangladesh, UAE and Qatar. Its ready to wear line reflects an elegant fusion of ethnic and western which makes it quite popular among its international clients.

    5.      Khaadi

    Khaadi is a Pakistani brand that offers a wide range of clothing options for women, men, and children. Their clothes are known for their high quality and unique designs. Khaadi also has a number of outlets across Pakistan, making it easy for people to buy their products.

    Khaadi is the finest clothing brand in Pakistan for a number of reasons. Firstly, their clothes are extremely well-made and look great on everyone. Secondly, they use high-quality fabrics which last long and don’t shrink or fade after washing. Thirdly, Khaadi prices are very reasonable compared to other brands. Lastly, they have a great customer service team who are always willing to help with any queries or problems you may have. We would highly recommend Khaadi to anyone looking for good quality, stylish clothes at a great price.

    6.      Generation

    If you are looking for a brand that specializes in clothing for both men and women, then Generation is the ideal choice. Not only do they offer an extensive range of apparel, but they also have a reputation for being one of the most affordable brands in Pakistan. Whether you are looking for casual wear, workwear, or formal wear, Generation has something to suit every occasion.

    The brand started with an aim of providing affordable yet stylish clothing for the Pakistani youth. The company has since grown rapidly, and today Generation offers a wide range of clothing for men, women, and children. One of the things that set Generation apart from other brands is their focus on quality. All of their clothes are made from high-quality fabrics, and they use state-of-the-art manufacturing facilities to ensure that each piece is perfect.

    In addition to offering great clothes at unbeatable prices, Generation also provides excellent customer service. They have a dedicated team of customer service representatives who are always available to help with any queries or concerns you may have.

    7.      Zeen Women Wear

    If you are looking for a brand that offers high-quality, stylish clothing at an affordable price, then Zeen Woman Wear is the perfect place for you. Based in Pakistan, this brand provides a wide range of women’s clothing that includes everything from formal wear to casual wear. The best part about buying from Zeen Woman Wear is that you can be assured of getting immaculate quality and the latest designs. So, if you are looking for a one-stop solution for all your fashion needs, then Zeen Woman Wear should be your go-to option.

    8.      Zellbury

    Zellbury is an unimpeachable clothing brand based in Pakistan. The company is known for its high-quality fabrics and exquisite designs. Zellbury offers a wide range of clothing options for both men and women. The company’s collections are perfect for formal or semi-formal occasions. The exquisite craftsmanship used by Zellbury produces clothing that is not only gorgeous but also cozy to wear. Here are three reasons for shopping at Zellbury:

    • The quality of the fabrics used by Zellbury is exceptional. The clothes feel luxurious and look fabulous even after multiple washes.
    • The designs offered by the brand are unique and chic. You will definitely stand out from the crowd if you opt for a Zellbury outfit.
    • The company offers great value for money. Despite being a premium brand, Zellbury’s prices are very reasonable.

    9.      J. By Junaid Jamshed

    J. is an immaculate clothing brand in Pakistan that offers a wide range of fashionable and stylish clothes for both men and women. The clothes are designed keeping in mind the latest trends and styles and are made from high-quality fabrics. J. also offers a variety of accessories to complete your look.

    One of the main reasons why you should buy from J. is because of their commitment to providing customer satisfaction. They offer a hassle-free shopping experience, and their customer service is excellent. If you have any queries or concerns, they will be happy to assist you. Another reason to shop from J. is because of their amazing prices; they offer great discounts on their clothes and accessories, making them extremely affordable. So if you’re looking for a one-stop shop for all your fashion needs, then J. is the place for you!

    10.      Gul Ahmed   

    Gul Ahmed is one of the leading and most prominent clothing brands in Pakistan. For women and children, the company offers a huge selection of high-quality and reasonably priced clothing. The faultless elegance, craftsmanship, and attention to detail of Gul Ahmed are unparalleled. The brand’s clothes are perfect for any occasion, whether formal or informal. Gul Ahmed also has a great reputation for its customer service and after-sales service.

    11.  Bonanza Satrangi

    If you are looking for high-quality and trendy clothing, then Bonanza Satrangi is the perfect brand for you. They offer a wide range of clothes for women that are sure to make you look stylish. Not to mention, their prices are also very reasonable. So if you want to update your wardrobe without spending a lot of money, then Bonanza Satrangi is definitely the brand for you!

    Conclusion

    In this article, we have compiled a list of the top ten women’s clothing brands in Pakistan. With so many stylish and trendy clothing companies available nowadays, it can be hard to decide whom to trust when it comes to finding clothes that will flatter your figure. However, after reading this list, you can be sure that selecting any of the companies on it is a sensible choice. Who knows? One or two of these companies might end up becoming your new go-to fashionistas!

  • Is the E-Commerce Sector of Pakistan Going through Hypergrowth?

    E-commerce is everything you can relate to any transaction over the Internet. Online shopping is the most popular e-commerce activity, and many people relate to it. The buying and selling of products online are referred to as one of the activities related to e-commerce. It is definitely on the rise in Pakistan if you go through the stats about seed funding and investment in startups and IT firms during the last three years. 

    Fintechs like Bazaar, Nayapay, and QisstPay are doing great after getting seed funding and investments from foreign investors so as concepts like Sehat Kahani. 

    A quick question for my readers. Do you think these big investments can be termed hypergrowth for the e-commerce industry in Pakistan? Surely not. So what contributes to it, and what is the future?

    Read on as I discuss these aspects and more in detail now.

    International Scenario and Future Growth 

    Globally, the growth rate of e-commerce in the past 20 years stands at 13%, which translates into around 2.9 trillion dollars. These figures touched $4.5 trillion in 2021. The purchasing power is vital as foreign buyers have climbed from 15 to 21%. Approximately 25% of shopping worldwide is online, with China having the lion’s share with 440 million online consumers. 

    Several studies have been about the increasing 18% growth in online retail sales in Pakistan in 2018. Since then, it has been a success story for everyone as there are many ways in which 

    And by 2030, it is expected that 95% of all retail sales and purchases will be online. Most stores nowadays gain sales from mobile or e-commerce platforms, which will be the case for Pakistan too. We still lack digital wallets as not many people are familiar with them, and cash on delivery is still the preferred way for many Pakistanis.  

    Growth in the E-Commerce Sector 

    Pakistani e-commerce market saw a growth of 45% against the worldwide expansion of 29% in 2021. The revenues grew considerably during the last two years, especially during the COVID-19 pandemic. We saw applications like Zoom, which saw astronomical growth and became a massive hit as companies were forced to do their business online. And there was no better way to engage all the employees than through video conferencing. Online shopping also saw huge growth as business closure was behind this. 

    As a layman, many of us would think that the growth in the e-commerce sector can be considerably less, given that online shopping has significantly dropped as businesses have opened. But as I have discussed above, e-commerce is not just about online shopping as in the last term. That’s why startups and IT firms will be responsible for the growth in this sector. 

    Some Further Explanation 

    Regarding e-commerce in Pakistan, B2C sales are also contributing to it and digitally distributed services like travel tickets and online stores are dedicated to digital media downloads or streams. Pakistani services, like Pitari for online audio streaming and Tapmad which offers shows like Netflix, have made a mark for themselves. And online e-commerce website builders like Webx offer startups and small businesses a chance to shine. 

    On the international front, companies like Alibaba and Amazon reported sharp expansions in a short period. The e-commerce boom in Pakistan will likely remain upbeat as Daraz, the biggest e-commerce marketplace in Pakistan is now a subsidiary of Alibaba group. And further entry by world tech giants like PayPal and Amazon will pave the way for more opportunities and growth for e-commerce in Pakistan. 

    E-Commerce Sector In Hyper-Growth Mode

    Prominent names in the e-commerce scene and industry pundits in Pakistan believe that the country is experiencing hypergrowth. COVID-19 acted as a catalyst in the last two years, but now the market is experiencing tremendous growth due to increased interest from foreign investors. It will be a gross injustice, not to mention the great ideas and services offered by Pakistani startups that generate investors’ interest. 

    Neem, an embedded finance platform, based in Karachi, is the latest in getting a seed funding of 2.5 million dollars, as announced by the company on 13th September 2022.  

    E-commerce is still not generating even 2% of the entire retail market of Pakistan, and it is a significant factor why every newcomer has vast potential. And with solid confidence, they can take on the big players in the market. That’s why these companies work very hard to remain in the competition. The situation is favorable, with startups and IT companies looking to make a mark for themselves, fuelling hyper-growth. 

    What’s Instore in the Future for eCommerce sector in Pakistan?

    Pakistan is the world’s fifth-most populous country with over 220 million people and thus has a great scope to attract foreign investment and seed funding, especially for startups. Startups have to realize their potential in developing their portals in such a way that they can draw their target audience. Lack of literacy and financial constraint are two factors that stop Pakistan from becoming a regional hub. 

    According to the latest report, Pakistan can achieve a 25% increase in the export of IT products and services export by the end of 2022. Pakistan also has the potential to become a regional powerhouse. Local e-commerce sellers have increased by 2.6 times in the last four years. In e-commerce, payments have increased by 2.3 times. 

    Bottom Line

    Today’s youth are happier to embrace technology as they are far more tech-savvy than their previous generation. They watch Netflix and Disney+ and order tech gadgets from Daraz or other e-commerce platforms. The future for Pakistani e-commerce is bright, and slight blemishes and the political situation may not affect it in the long term. 

    If you think you can add something valuable to this blog or want to ask a question, you are more than welcome. For any feedback too, please use the comments section below. 

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